By Joel Widmer | Content Marketing , Lead Generation
“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]
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By Joel Widmer | Content Marketing , Lead Generation
If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]
Continue ReadingBy Joel Widmer | Paid Advertising , SEO
If you own a service based business and have a website, you’ve probably had this question before. You want to generate leads through your website but there’s one little problem… Your analytics look like a ghost town (Insert tumble weeds). So how do you drive qualified prospects to your website? SEO and PPC are […]
Continue ReadingBy Joel Widmer | Email Marketing & Automation
What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one! I’ve included a […]
Continue ReadingBy Joel Widmer | Content Marketing , Tools & Resources
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]
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