“I already know my customer! I have their persona, some statistics and…” Most of us have been guilty of writing off our target audience likes this at some point but the truth is we might have actually been write. At that time. The trap that we fall into is when we don’t realize our target… READ MORE

If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask… READ MORE

  If you own a service based business and have a website, you’ve probably had this question before. You want to generate leads through your website but there’s one little problem… Your analytics look like a ghost town (Insert tumble weeds). So how do you drive qualified prospects to your website? SEO and PPC are… READ MORE

What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one! I’ve included a… READ MORE

Have you ever wondered what the bounce rate stat on your website was actually good for? Sure, you might be a fancypants and already know the definition BUT did you know that it’s probably the most important metric on your website? And it could mean the difference between your website performing better than your very… READ MORE

Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?”  If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an… READ MORE

I love the simplicity of having everything in one place. That’s what I like about Twentyfeet, a recently revamped “social media monitoring and ego tracking tool”. More of that in a second. One thing I didn’t mention in the title of this post was that the video actually covered two tools. At the beginning I… READ MORE

These links contain a social media case study for almost every industry, company size and geographic location imaginable. It’s a collection others who’ve failed using social media, ruined their brand abusing social media and experienced tremendous success because of social media. Read them, analyze them but don’t forget about YOUR audience! 34 case studies that… READ MORE

Do you know how your brand’s Facebook Fan Page is doing? Really doing?
Here’s a simple way to establish a baseline to figure it out.
I’m a big fan of keeping metrics as simple as possible.
So i’m only going to give you the one’s that are the most actionable. You can measure weekly or monthly metrics but we’ll measure by month to make it simple.