Tag Archives for " marketing "

May 19

Here’s Why It Pays To Get Your Sales Team More Involved In Content Marketing

By Joel Widmer | Content Marketing , Lead Generation

Your customers, on average, look at nearly a dozen pieces of content before finalizing a purchase. They would rather check out content than look at ads when learning about a company and its offerings. This demand keeps marketers busy—88% of B2B companies are turning to content marketing to supplement their sales efforts. Marketers know the […]

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