Tag Archives for " business blogging "

why internal blog isn't working
Aug 22

Why Your Internal Blog Just Isn’t Working (and How to Get on Track)

By Joel Widmer | Content Marketing

In 2015, Australian government insurer icare was in disarray.Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess.Even worse: The government was investigating claims of workplace harassment and bullying.When Vivek Bhatia took over as CEO, he vowed to change all that.Part of his efforts to improve morale […]

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position employees thought leaders
Apr 26

3 Ways to Position Your Key Employees as Industry Thought Leaders

By Joel Widmer | Authority & Thought Leadership , Content Marketing

Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different […]

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