Tag Archives for " Blogging "

Oct 12

7 New B2B Content Marketing Stats You Need To Know

By Joel Widmer | Content Marketing , Tools & Resources

The Content Marketing Institute just published their always insightful yearly B2B content marketing research and the new findings are encouraging! Below, I’ve included seven of the most interesting and relevant insights for B2B companies that are using or considering content marketing. Let’s dig in! Content Marketing Is No Longer Optional 89% of B2B marketers will use […]

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position employees thought leaders
Apr 26

3 Ways to Position Your Key Employees as Industry Thought Leaders

By Joel Widmer | Authority & Thought Leadership , Content Marketing

Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different […]

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Jan 27

How Jon Nastor Turned His Podcast Into a Successful Book & Business

By Joel Widmer | Authority & Thought Leadership , Content Marketing

I recently had the privilege of chatting with Jon Nastor. Jon is the host of the Hack The Entrepreneur podcast (200+ episodes and one of the top podcasts in his category on iTunes) and the co-host of Copyblogger’s The Showrunner, a podcast about podcasting. In this interview, we talk about everything from how Jon wrote his new book and […]

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