Category Archives for "Content Marketing"

A business owner works on providing actionable feedback for his content creation team.

Jul 04

3 Feedback Traps That Keep Owners From Getting Great Content (And How to Avoid Them)

Learn how to provide effective feedback to content creators for your business in this comprehensive guide that will lead to compelling, goal-driven content.

Three emotion icons on a keyboard, a frowny face, a straight face, and a happy face, representing customer feedback.

Jun 06

How to Manage a Customer Feedback System in Your Marketing Strategy

By Joel Widmer | Content Marketing

Discover how to effectively incorporate customer feedback into your content marketing strategy, and leverage it to create engaging content that resonates.

A person works on giving effective feedback to their blog's ghostwriter.

May 16

How to Give Effective Feedback to Blog Writers

By Leslie Sattler | Content Marketing

Learn how to effectively give feedback to your ghostwriter and get the most out of their skills in this guide for better blog writing results.

A person sits in front of their laptop checking their emails on their phone.

May 02

Owning Your Audience’s Attention in the Age of AI

By Joel Widmer | Content Marketing

Content marketing is always changing. The only constant is the need for attention. Prep for the future by building your brand on the only platform you truly own.

A close up of the Wordpress editor representing one of the ways how to get to the decision maker, blogs.

Apr 05

Equipping Your Prospects to Sell Your Company: A Guide to Effective Content Assets

By Joel Widmer | Content Marketing

Learn how to equip your prospects to effectively sell your company with this comprehensive guide on creating content assets that engage decision-makers.

Feb 07

Your Guide to Writing a ‘How Did You Hear About Us?’ Survey

By Joel Widmer | Content Marketing

A “How Did You Hear About Us?” survey is an essential part of any business’ customer acquisition strategy. Here’s everything you need to know to get started.

A marketing agency team works on content after being hired by a business.

Dec 06

6 Signs It May be Time to Hire a Content Marketing Agency

By Joel Widmer | Content Marketing

Wondering if you may need help with your content marketing? Here are six signs it could be time to hire a content marketing agency.

After learning about the power of compound marketing, a woman sits down to start a blog for her company.

Nov 22

The Compounding Return on Content Marketing

By Joel Widmer | Content Marketing

Compound marketing is a way for you to multiply your business’s impact by reaching many people simultaneously. Learn how it can benefit your business.

A long strip of white paper tangled up messily on a table with a dark overlay.

Oct 11

How to Simplify Complex Content Without Dumbing It Down

By Joel Widmer | Content Marketing

You don’t have to dumb down your content to communicate your ideas clearly. There are ways to simplify complex content for new audiences. Find out how.

A person wearing a sweater types on their keyboard, working on their content assets.

Sep 27

8 Content Marketing Assets That Are Critical to Your Marketing Strategy

By Joel Widmer | Content Marketing

Considering a new content asset? Make sure you’re spending your time and money valuably by using the types of assets that best match your goal and audience.

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