By Joel Widmer | Content Marketing
A “How Did You Hear About Us?” survey is an essential part of any business’ customer acquisition strategy. Here’s everything you need to know to get started.
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By Joel Widmer | Content Marketing
Wondering if you may need help with your content marketing? Here are six signs it could be time to hire a content marketing agency.
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By Joel Widmer | Content Marketing
Compound marketing is a way for you to multiply your business’s impact by reaching many people simultaneously. Learn how it can benefit your business.
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By Joel Widmer | Content Marketing
You don’t have to dumb down your content to communicate your ideas clearly. There are ways to simplify complex content for new audiences. Find out how.
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By Joel Widmer | Content Marketing
Considering a new content asset? Make sure you’re spending your time and money valuably by using the types of assets that best match your goal and audience.
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By Joel Widmer | Content Marketing , SEO
These days, everyone knows they need content. It’s hard to find a website without a blog. But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content to compete with; if you want to stand out you have to be remarkable. 400-word mini-articles that barely address a […]
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By Joel Widmer | Content Marketing
There’s a paradigm shift in the medical community, as doctors present themselves online more and more. The content created and shared, like the expertise a patient receives in person, must be both legitimate and comprehensive. Digital marketing for doctors starts with the medical practice website, and optimizing your site is the key to patient engagement, […]
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By Joel Widmer | Content Marketing , Lead Generation
When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales. What was supposed to be a marketing asset is just… sitting there. This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly, […]
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By Joel Widmer | Content Marketing , Success
A 2021 study by SEMRush found that marketers’ biggest challenges were generating traffic, quality leads, and content that resonated with their audiences. What was the solution? Improve content quality and focus on SEO. And guess what… You’ll need to hire the right blogger to achieve both of these things. The blogger you hire becomes the […]
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By Joel Widmer | Content Marketing , Authority & Thought Leadership , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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