By Joel Widmer | Increasing Traffic
So your business has invested heavily in website traffic through Google Ads and social media content, paid or otherwise. Your campaigns are doing great. You’re tracking your ROI and, between the data and the responses from your followers, you know for sure that you’re well in the green, enjoying the instantaneous results available from these […]
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By Joel Widmer | Success
So, you’ve got some marketing campaigns in place, results are coming in and things seem to be moving along nicely. But how much time did you spend systematizing those campaigns to laser focus them on your revenue targets? If the answer is “not much”, your targets could be slipping away from you as you read […]
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By Joel Widmer | Content Marketing
A common mistake people make (and understandably so) is, believing that to create interesting content that strikes someone’s attention, you must talk about fun topics – like what’s the new avocado toast or your latest vacation to Croatia. It’s not what you’re talking about. It’s how you talk about it. Think about it this way: If you went to see an […]
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By Joel Widmer | Paid Advertising
Growing your audience over time and without the hassle of social media ads, you can’t guarantee you’ll reach as many people as you think. Think about it: are you more or less likely to share a piece of content that someone you trust shares, be it an influencer or personal contact? […]
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By Joel Widmer | Tools & Resources
Video. It’s the recurring suggestion you get to expand your business and grow your audience. But where do you start? Do Facebook Live, they say. Get on YouTube Live. Just go live because it’s cheaper than hiring a camera crew or renting a camera. It […]
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By Joel Widmer | SEO
SEO is a ridiculously big and complex topic. There are a gazillion different strategies, and it often feels like the more difficult the strategy is, the higher the impact will be. But that’s not always true. There are a few strategies that are easy to implement AND can also make a huge impact on your […]
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By Joel Widmer | Content Marketing , Lead Generation
You already know that people don’t read your blog the same way they read a book. They’re distracted. They quickly skim through the content. Basically, your audience needs all the help they can get to stay focused. But how do you turn […]
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By Joel Widmer | Content Marketing , SEO
Writing a piece of content is difficult enough. But ranking, promoting and sharing that content? That’s incredibly demanding. Promoting your content is a big ask, yet it’s precisely what’s expected. If you’re working feverishly towards your conversion (i.e. financial) goals it’s time to bite the bullet. You’ll need to promote your content. Why Most […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation
The progression seemed simple enough. You created your personal brand and took on every role yourself. All the operations, all the financials, all the marketing. Once you earned enough money to hire some help, you started at the most logical place: your operations. But even though delivering your services has become more hands-off, […]
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By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Travis Chambers is the founder of Chamber Media — an agency that creates scalable social videos and is responsible for some of the biggest viral videos on YouTube. Their videos have driven $100,000,000+ in trackable sales, 270 million views, 3.5 million social shares, 15k press features and thousands of brand integrations with […]
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