By Joel Widmer | Authority & Thought Leadership , Content Marketing
Robert Hartline is a busy man. He owns several businesses and didn’t have the time or the need for a full content team for one of his businesses, CallProof, a mobile CRM for field salespeople. Instead, Robert turned to us to transform the knowledge he already had about the sales industry into content that attracted […]
Continue Reading
By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing…Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories.You already know this. And if you haven’t paid any attention to the story-craze that’s taken […]
Continue Reading
By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Philip Rykwalder is one of the top cavers in the United States. He’s also the owner of Southern States Properties. He bought his first rental property in 2015 with $13,000 to his name, and in less than 2 years he went from knowing nothing about real estate to owning over 30 […]
Continue Reading
By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Dennis Yu is one of the most influential people in digital marketing and Facebook advertising. He used to run analytics at Yahoo, he’s held leadership positions at American Airlines, and now he runs a digital marketing agency called Blitzmetrics that partners with schools to train young adults in marketing. Their clients include […]
Continue Reading
By Joel Widmer | Content Marketing
The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. Or, maybe it’s caused you to edit, and re-edit, and re-re-edit an email newsletter before finally hitting send. Many […]
Continue Reading
By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Stu Grimson knows a thing or two about career diversity. He’s experienced success at every end of the spectrum — from becoming one of the greatest NHL enforcers of all time to a successful lawyer, broadcaster, business developer, and more. Here Are a Few Things You’ll Learn in This Episode: How Stu dealt […]
Continue Reading
By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Craig Kautsch, a lifelong entrepreneur, founded Avocet Ventures, a portfolio real estate company that has cracked the code in providing homeownership to low-income families in DFW. His company has made a huge impact in the lives of families that wouldn’t otherwise be able to own a home. He has purchased, restored, and […]
Continue Reading
By Joel Widmer | Course of Action Podcast
Subscribe on iTunes Marshall Morris is one of the friendliest, most humble guys with an amazing beard you’ll ever meet. He’s the COO of Homelife Media, a media company that went from owning a single site about dogs to one of the biggest brands in the pet industry in three years with over […]
Continue Reading
By Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess is that most marketers skip the […]
Continue Reading
By Joel Widmer | Tools & Resources
I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results has plenty of quality articles, along with […]
Continue Reading