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Content is such an ill-defined word. “Writer” is even more vague. It’s no wonder finding someone to blog about your company or craft an email sequence is so darn hard.But like crafting good copy, when hiring a writer, it’s best…

I pride myself on helping founders share what’s inside their heads in a way they never thought possible. True confession: I’ve been terrible at doing it for myself. It’s hard to admit that as the CEO of a content marketing company, I’ve…

What happens when a prospect doesn’t want to buy your product right away? You’ve had a call with them and educated them about your company. They know what products or services you offer and they know the solutions you provide, but…

Ann Handley’s Everybody Writes is a favorite among the Fluxe team. We consider it essential reading and give it to all new team members. Handley’s writing manual covers the essentials for creating compelling copy and marketing material that connects with your audience.Whether…

The business world’s response to Coronavirus is inspiring.In the past few weeks we’ve seen companies offer payment breaks and extended free trials, and the marketing community is doing whatever they can to help out. Don’t get me wrong, this sucks….

What takes even more time than creating content, is creating intentional content.Thinking through an intentional content approach that’s designed to connect with your audience is one of the most time-consuming tasks of all.And it’s a task that generating high quality leads depends…