What If They Steal My Content?

You’ve worked a long time building your business. You’ve put hundreds, even thousands of hours into generating unique ideas or solving problems for your clients. So why would you share your unique content online for your competitors to scoop up and use to get ahead of you? It’s not that you’re against the idea of… Read More

Are Some Industries Too Boring For Blogging?

Are some industries so boring they literally have nothing to blog about? That’s the question I set out to answer a few days ago. Over the last few years, one of the most common types of pushback I get from people on blogging is that their industry is too boring to write about.  Some people… Read More

Check Your Blog Posts For These Grammar Mistakes

The wonderful folks at Copyblogger have created a great infographic illustrating the top grammar mistakes people make when blogging. I found this much more helpful then a bulleted list and have been using it as a checklist when editing my blog posts. Thought you might enjoy it too!   Like this infographic? Get more copywriting tips from… Read More

17 Impressive Small Business Facebook Pages You Can Learn From

It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a… Read More

How One Small-Town Brand Manages Their Social Media Across Multiple Channels

I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook,… Read More

83 Engaging Content Ideas For Your Next Update, Tweet or Post

Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your… Read More

5 Ways To Earn The Permission of Your Audience

Permission means three things in marketing as defined by Seth Godin: “Delivering Anticipated, Personal and Relevant messages to people who actually want to get them.” It’s the difference between selling and having a conversation, It’s the difference between giving information and providing your prospect with real value. There’s a great quote that I think sums… Read More

6 Handy Websites for Discovering Great Blogs

Building a great list of blogs has been one of the single most beneficial things I’ve done for myself and business. But with so many blogs to choose from, it can be cumbersome to sift through them all. Below is a list that will hopefully make your life a little bit easier. I’ve compiled all… Read More