How to use Google Trends To Get Better Traffic

Do you ever start using Google Trends to find what’s trending and end up not using any of the data that looked so promising? Good. You’re no different from most marketers out there. But it’s time to stop wasting your time searching for dead end results and start getting everything you can out of this free… Read More

3 Simple Formatting Tweaks To Make Your Content More Readable

The perfect paragraph length We scan, we don’t read online. Think about how you read your email. Do you read it word for word? Unless it’s a huge contract or urgent piece of news, it’s very rare people read every word of every email. I think about paragraph length how I think about having a… Read More

How To Free Up Your Time With Existing Content

Bringing in new customers is a full-time job. To be successful you must constantly be creating value for them. The problem is you have an entire business to run. If you’re a small business owner, you probably have several jobs: marketing, sales, accounting and administrative duties and that’s all before lunch! Then marketers like me tell you… Read More

How To Time Your Marketing To The Millisecond

You may not know this but I started my marketing career as a radio DJ. To be honest, I didn’t know it was the start of my marketing career either. I was a DJ for five years before I figured it out. I wouldn’t trade the lessons I learned for the world though, and heres… Read More

How To Keep Your Content Relevant To Your Audience

  What’s the difference between an advertisement and a resource? Think about it for a second… The more relevant an advertisement is to you, the less you see it as an ad and the more you refer to it as a useful resource. You may be spamming your audience and not even know it by… Read More

What You Need To Know About Social Media Law with Stephen Zralek

Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of… Read More

How One Small-Town Brand Manages Their Social Media Across Multiple Channels

I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook,… Read More

83 Engaging Content Ideas For Your Next Update, Tweet or Post

Which ones to use? At the end of each one, add “If it’s relevant to my target audience”. Link to an industry related article and ask a question about it Create a short quiz and offer a prize to the winner Become a resource for something local (e.g. all the networking groups related to your… Read More

6 Handy Websites for Discovering Great Blogs

Building a great list of blogs has been one of the single most beneficial things I’ve done for myself and business. But with so many blogs to choose from, it can be cumbersome to sift through them all. Below is a list that will hopefully make your life a little bit easier. I’ve compiled all… Read More

How To Set Up Google Reader

In this screencast, I cover how to set up a Google Reader Account, how to add blog subscriptions, how to navigate around and a few tricks to make life easier. If you have any questions about Google Reader, feel free to ask them in the comments below. Picture from HiMY SYeD / photopia