Menu
A Beginner’s Guide to Google EEAT
By Mark Mackay | SEO
Welcome to Planet Earth circa 2023, where content can be generated in seconds using artificial intelligence.
Sure, it’s not very good content. But the sheer quantity of videos, blog posts, newsletters, etc. flooding the internet is now beyond anything we could have imagined before ChatGPT.
Does this mean living, breathing human content creators are done for?
Not at all. Google not only distinguishes between human-created, high-quality content and AI-generated spam, but it also rewards the former using a system known as EEAT.
The acronym EEAT (formerly EAT) stands for:
Google’s algorithm looks for these four qualities when deciding what web pages get a spot on the first page of the SERPs (search engine results pages).
EEAT plays such a key role in Google’s Search Quality Evaluator Guidelines that it’s mentioned 126 times throughout the entire document. (We counted.)
EEAT is especially important for any niche that impacts people’s finances or their well-being. Google dubs these niches YMYL, which stands for “your money or your life.” Examples include healthcare, finance, and home security.
If you’re in a YMYL niche, your EEAT score must be high. Otherwise, your site won’t appear on the first page of the SERPs, you won’t attract new, high-quality leads, and your content marketing efforts will fail.
How can you conquer the SERPs so your content shows up before your competitors’? Make it as clear as possible to the search engine that your content has a high EEAT. Here are 10 practical methods.
Robots haven’t conquered the world just yet. Human content creators still reign supreme on Google, meaning you can keep your marketing team on the payroll. Just make sure your content reflects your experience, expertise, authoritativeness, and trustworthiness.
If you’d like help creating content that aligns with EEAT and earns your business high-quality leads, our team of (human) marketing experts is happy to collaborate with you. Reach out when you’re ready.
Mark is the SEO Strategist at Fluxe. He was born on the northwest coast of the Scottish Highlands and grew up in the south of England between Cambridge and London. Mark implements strategies developed over more than a decade in SEO to inform content direction and ensure that Fluxe’s clients enjoy a stream of relevant website traffic from search engines. Before Fluxe, he worked on content marketing campaigns for several big tech companies including Microsoft, a TechCrunch Disrupt-winning tech startup and one of the largest magazine publishers in Europe. A long-time digital nomad, Mark has lived in 13 countries in the past 10 years or so and enjoys sipping cocktails on miraculous tropical beaches so the rest of the team doesn’t have to.