What is Cornerstone Content? The Definitive Guide

Quick Navigation What is Cornerstone Content?The Benefits of Cornerstone ContentCornerstone Content and SEOHow to Create Cornerstone ContentExamples of Cornerstone ContentGoing Forward These days, everyone knows they need content. It’s hard to find a website without a blog.But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content… Read More

7 Words To Cut From Your Content Immediately (Less Really Is More!)

Have you ever started to read an article only to find yourself distracted, or even confused, before you had finished the first paragraph? From a reader’s perspective, few things are worse than a piece of content filled with unnecessary words. Clunky, repetitive writing on your blog can quickly take away the credibility you’ve worked so… Read More

How to Create a Blog Content Calendar [FREE TEMPLATE]

Your content calendar is the brains of your content marketing strategy. Done right, it can lead you to where you want to go and help you stay focused along the way. But if you don’t do it at all, it’ll cause endless headaches and take twice the time for half the result. What would you… Read More

7 Free Content Marketing Analytics Dashboards You Can Download

Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any type of… Read More

How to Hire a Blogger That Gets Results: The Definitive Guide

How do you hire a blogger that understands difference between effective content marketing and ineffective content marketing? Take a look at the chart below from CMI.   Turns out effective companies know what content marketing success looks like. The cornerstone of a good content marketing strategy is your blogger. So if you don’t know how to… Read More

The Top 3 Free WordPress Plugins For Building Your Email List

Digging through dozens of WordPress plugins to find the best ones is never a “quick task”. Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses… Read More

Talking Content Marketing Strategy on Startup Dallas TV

I love interviews. They’re one of the best ways to create content and one of the main ways Fluxe positions our clients as thought leaders. Usually I’m the one driving and asking the questions, but today I wanted to share an interview where I’m in the hot seat. I recently had a great conversation with Jason Croft at Magic Production… Read More

[Survey] How 1000+ Top Business Bloggers Create Content

A few weeks back, the folks from Orbit Media published the results from an interesting survey of 1000 business bloggers. Their goal was to find what the most successful business bloggers are doing and how we can learn from them. Along with many other insights, the results showed changes in attitude and time spent blogging between 2014 and 2015…. Read More

How To Sell On Your Blog Without Being Salesy

  When I first started my marketing career, I took pride in the fact I was a marketer and not a salesman. I avoided selling at all costs because it felt, well… “salesy.” After all, no one likes to listen to a pushy sales pitch – online or in person. This turned out to be… Read More

Outsourcing Blog Writing: 9 Critical Questions To Ask

If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There… Read More