CONTENT

If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a…

In high school I got a job as a radio DJ. In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.) After several years, I got pretty good at talking off…

Having the right podcasts in your pocket at the right time is like having a world-class mentor on demand for your business. You can find a podcast on just about any topic related to what you’re going through. It’s pretty…

Ten articles written about the same topic. One goes viral. Why? What makes one piece of content get shared thousands of times while others slowly fade into obscurity? (Or get lost in your blog’s archives…) The folks at Uberflip teamed up with…

We ask ourselves questions almost every moment of the day. Every decision we make is an answer to a question. Every goal we set is fueled by questions. I love this quote by James Stephens: We get wise by asking…

On average, B2B customers engage with 11.4 pieces of content before they purchase.That can either be your content or your competitor’s content.You’re a smart business owner, that’s why you constantly publish new valuable content. The problem happens when your less…