CONTENT

More than anything, I wish there was one marketing tactic that worked better than all the others.I wish I could say “This is the only tactic worth our time.”But that isn’t how the web works (or the world, for that…

Growing an email list is a lot like raising a child.I can say that with certainty because I’m currently doing both.There are highs and lows, celebrations and disappointments, and periods of growth and plateaus.Some days are smooth because you have…

Have you ever needed an image for a web page or blog post, so you jumped on Google images and grab the first one that seemed relevant?That’s how I learned an $800 lesson back in 2013.Like many people, I didn’t…

Hundreds of hopeful entrepreneurs arrive at a warehouse around 5 AM, armed with elevator pitches and props to impress casting directors. Their goal? To secure one of the few slots on Shark Tank for a chance to sell a piece…

In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When…

Have you ever started to read an article only to find yourself distracted, or even confused, before you finished the first paragraph? From a reader’s perspective, few things are worse than a piece of content filled with unnecessary words. Clunky,…