By Joel Widmer | Content Marketing , Lead Generation
“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]
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By Joel Widmer | Content Marketing , Lead Generation
If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]
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By Joel Widmer | Content Marketing
You’ve worked a long time building your business. You’ve put hundreds, even thousands of hours into generating unique ideas or solving problems for your clients. So why would you share your unique content online for your competitors to scoop up and use to get ahead of you? It’s not that you’re against the idea of […]
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By Joel Widmer | Content Marketing , SEO
Are some industries so boring they literally have nothing to blog about? That’s the question I set out to answer a few days ago. Over the last few years, one of the most common types of push back I get from people on blogging is that their industry is too boring to write about. Some […]
Continue ReadingBy Joel Widmer | Paid Advertising , SEO
If you own a service based business and have a website, you’ve probably had this question before. You want to generate leads through your website but there’s one little problem… Your analytics look like a ghost town (Insert tumble weeds). So how do you drive qualified prospects to your website? SEO and PPC are […]
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By Joel Widmer | Content Marketing , Increasing Traffic , SEO
Do you ever start using Google Trends to find what’s trending and end up not using any of the data that looked so promising? Good. You’re no different from most marketers out there. But it’s time to stop wasting your time searching for dead end results and start getting everything you can out of this free […]
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By Joel Widmer | Content Marketing , Tools & Resources
The perfect paragraph length We scan, we don’t read online. Think about how you read your email. Do you read it word for word? Unless it’s a huge contract or urgent piece of news, it’s very rare people read every word of every email. I think about paragraph length how I think about having a […]
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By Joel Widmer | Content Marketing
Bringing in new customers is a full-time job. To be successful you must constantly be creating value for them. The problem is you have an entire business to run. If you’re a small business owner, you probably have several jobs: marketing, sales, accounting and administrative duties and that’s all before lunch! Then marketers like me tell you […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation
How would you enjoy doubling or tripling your readership overnight? It would be amazing! In this post I’m going to show you a simple content strategy that I learned from Taco Bell. It doesn’t matter whether you love or hate Taco Bell, the fact is they’ve managed to attract a diverse audience by adding new […]
Continue ReadingBy Joel Widmer | Social Media
Have you ever had one of those days where it just got so busy you couldn’t squeeze in an update on both your Facebook and Twitter pages? Why not just copy and paste the same post across every channel or use Hootsuite to post everywhere? It may save time but it won’t build your audience. […]
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