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Marketing funnels. Everyone talks about them and how they’re essential for your business, but you may ask yourself: What is a sales funnel? How do I know I’ve made the “right” one? Would I be able to tell if mine…

So your business has invested heavily in website traffic through Google Ads and social media content, paid or otherwise. Your campaigns are doing great.You’re tracking your ROI and, between the data and the responses from your followers, you know for…

So, you’ve got some marketing campaigns in place, results are coming in and things seem to be moving along nicely. But how much time did you spend systematizing those campaigns to laser focus them on your revenue targets? If the…

A common mistake people make (and understandably so) is, believing that to create interesting content that strikes someone’s attention, you must talk about fun topics – like what’s the new avocado toast or your latest vacation to Croatia. It’s not what you’re…

Growing your audience over time and without the hassle of social media ads, you can’t guarantee you’ll reach as many people as you think.Think about it: are you more or less likely to share a piece of content that someone…

Video. It’s the recurring suggestion you get to expand your business and grow your audience.But where do you start?Do Facebook Live, they say. Get on YouTube Live. Just go live because it’s cheaper than hiring a camera crew or renting…