Tag Archives for " Metrics "

Jun 27

6 Critical Questions To Focus Your Blogging Strategy

By Joel Widmer | Content Marketing , Lead Generation

If you’re considering blogging for business, use these 6 simple questions as a template to plan your blogging strategy. There are 3 main elements in a successful blogging strategy: You, your audience and your competition. These 6 questions cover the YOU part of the strategy. I believe these are the first questions anyone should ask […]

Oct 23

The 5 Rules For Effective Cross Channel Marketing

By Joel Widmer | Content Marketing , Tools & Resources

Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an […]