By Joel Widmer | SEO
When we start with a new content marketing client, we ensure a solid foundation to build upon, including an audit of their existing client. How is it organized?What are the categories?What tags do they use? This inventory makes projects easier, and Google responds to this organization by improving our client’s SEO. Tags vs CategoriesThe next step is to […]
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By Joel Widmer | SEO
Did you know Google favors refreshed content nearly as much as new stuff? It’s true. So if you allocate some time to Marie Kondo your content, you’ll maximize its impact, longevity and reach.But before you jump in and start updating, you need to be sure you’re updating the right content. Not everything needs to be […]
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By Joel Widmer | Content Marketing , Lead Generation
You already know that people don’t read your blog the same way they read a book. They’re distracted. They quickly skim through the content. Basically, your audience needs all the help they can get to stay focused. But how do you turn that knowledge into an actionable checklist for your blog’s style guide? You do have a blog style guide, […]
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By Joel Widmer | Content Marketing , SEO
Writing a piece of content is difficult enough. But ranking, promoting and sharing that content? That’s incredibly demanding. Promoting your content is a big ask, yet it’s precisely what’s expected. If you’re working feverishly towards your conversion (i.e. financial) goals it’s time to bite the bullet. You’ll need to promote your content. Why Most […]
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By Joel Widmer | Content Marketing
The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. Or, maybe it’s caused you to edit, and re-edit, and re-re-edit an email newsletter before finally […]
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By Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess […]
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By Joel Widmer | Content Marketing , Paid Advertising , SEO
More than anything, I wish there was one marketing tactic that worked better than all the others. I wish I could say “This is the only tactic worth our time.” But that isn’t how the web works (or the world, for that matter). To deliberately grow a business, we must become competent with multiple tactics. […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Hundreds of hopeful entrepreneurs arrive at a warehouse around 5 AM, armed with elevator pitches and props to impress casting directors. Their goal? To secure one of the few slots on Shark Tank for a chance to sell a piece of their business to Mark Cuban and the other sharks. If they make […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. […]
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By Joel Widmer | Content Marketing , Increasing Traffic
“Permission to speak freely?” When I’m brought into a company to help with their marketing, one of the first things I ask is what their current content marketing strategy looks like. What I find is usually not pretty – and that’s when the question above tends to happen. Rarely do I find […]
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