Ever heard the phrase “Content is king”? I think it’s true… sort of.
While there’s no denying content marketing’s power — from drawing in organic leads for your business to establishing yourself as an industry leader — conceiving content for your blog is only one small piece of the process.
You also need to put thought into a content strategy, build and nurture an email list, and figure out what the heck “SEO” means.
While outsourcing to a content marketing agency can take the weight off your shoulders, maybe that isn’t in the cards for you at the moment. Regardless, you still shouldn’t have to do it alone.
That’s why we’re here to help.
Below is a list of our top resources — our “greatest hits,” if you will — organized into the logical steps of the customer journey. It’s a low-stress, DIY means for you to identify and fill holes in your content marketing process, whether you’re brand new to the content marketing game or your blog is celebrating its 10th anniversary.
Content Strategy 101
- How to Build Your Target Buyer Persona (with Free Template)
- The Only Guide You Need to Create Your B2B Content Marketing Strategy
- How to Find & Solve Problems in Your Digital Marketing Funnel
- How to Blog About Your Service Business Without Giving Too Much Away
Content Strategy 201 (More Advanced)
- Content Upgrades: The Single Best Strategy to Grow Your Email List
- What Are Pillar Posts? The Definitive Guide
- How to Find & Solve Problems in Your Digital Marketing Funnel
Blog Creation (Foundational Concepts)
- 10 Principles of Successful Blog Layouts
- The Only Guide to Choosing a Sales CRM That Won’t Try to Sell You One
- How to Make Sense of Your Blog’s Categories & Tags
- The Difference Between a Brochure Website & a Lead Generation Website
Content Creation & Writing
- How to Find Your Unique Content Creation Style
- 7 Words to Cut From Your Content Immediately (Less Really Is More!)
- 7 Ways to Boost the Credibility of Your Blog Content
- 7 Cognitive Biases That Can Ruin a Perfectly Good Message
- How to Create Powerful Client Case Studies
SEO (Keywords & Implementation)
- Why Keywords Are Critical to Your Site Getting Found (and How They Work)
- Everything You Wanted to Know About SEO But Were Afraid to Ask
- How to Regain Your Keyword Rankings with a Content Refresh
- Keyword Intent: The Answer to Attracting High Converting Traffic
- How to Answer the Question “How Many Keywords Should I Use”
Thought Leadership
- Thought Leadership Strategy vs. SEO: Which Do You Need?
- The 3 Pillars of Genuine Authority with Dennis Yu
- Publishing Content Doesn’t Make You a Thought Leader (Here’s What Does)
- Top of Mind Awareness: How to Create It, Keep It & Measure It
- Interview-Based Blogging: How the Busiest CEOs Create Their Best Content Marketing Without Writing a Word
Educating Your Audience
- If You’re Not Educating Your Customers, Your Competitors Will
- How to Qualify & Convert More Prospects Using the 5 Stages of Awareness
- 11 Powerful Content Prompts for Business Owners [With Examples]
- How to Simplify Complex Content Without Dumbing It Down
Building & Nurturing Your Email List
- 21 Proven Techniques to Convert Blog Readers Into Email Subscribers
- 9 Simple (but Powerful) Automated Email Sequences for Service Businesses
- 9 Best Practices for Creating Your Welcome Email Series
- 10 Email Templates to Empower Your Company with Content Marketing
