By Joel Widmer | Tools & Resources
Where do you start with content marketing? Check out this list of our best resources, from lead generation to brand awareness, we’ve got you covered!
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By Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
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By Joel Widmer | Tools & Resources
Contrary to what other copywriting nerds might say, writing great blog titles is not an art form. Leonardo da Vinci initially spent four years painting the Mona Lisa and continued to refine it over the next decade until his death. The most famous work of art was never even considered “finished” by its creator.Fourteen years on […]
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By Joel Widmer | Tools & Resources
Ann Handley’s Everybody Writes is a favorite among the Fluxe team. We consider it essential reading and give it to all new team members. Handley’s writing manual covers the essentials for creating compelling copy and marketing material that connects with your audience. Whether you’re in a climate of crisis or an economic boom, clean copy always creates better […]
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By Joel Widmer | Tools & Resources
The business world’s response to Coronavirus is inspiring.In the past few weeks we’ve seen companies offer payment breaks and extended free trials, and the marketing community is doing whatever they can to help out. Don’t get me wrong, this sucks. But it’s incredible witnessing people come together. I’m going to give you a few things I’m seeing […]
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By Joel Widmer | Content Marketing , Tools & Resources
Tools are great. They free up time, give you data to help you make better decisions, and often have oddly satisfying interfaces that are hard to resist.Problem? The good ones are deep within the jungle of app stores and listing websites with all their endless options. We’ve hacked through the jungle so you don’t have to. Here’s […]
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By Joel Widmer | Content Marketing , Tools & Resources
Question: How do you actually improve your marketing effectiveness? First, you need to know where you’re at now. If you don’t take an honest look at where each part of your marketing is, you can’t create a plan to grow your business. After helping dozens of talented clients level up their content marketing, one thing stood out. It’s not that […]
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By Joel Widmer | Content Marketing , Tools & Resources
I’m always surprised at how many businesses sideline the creation of their marketing processes because it’s such an easy way to get more consistent results in less time. If you don’t create processes around every repeatable marketing (and business) process, or know you could create more… This guide shows you how. My goal for this post is […]
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By Joel Widmer | Tools & Resources
Video. It’s the recurring suggestion you get to expand your business and grow your audience. But where do you start? Do Facebook Live, they say. Get on YouTube Live. Just go live because it’s cheaper than hiring a camera crew or renting a camera. It may seem either very easy or so overwhelming that you don’t even know […]
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By Joel Widmer | Tools & Resources
I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results has plenty of […]
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