By Joel Widmer | Content Marketing , Authority & Thought Leadership , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | Increasing Traffic
What happens when a prospect doesn’t want to buy your product right away? You’ve had a call with them and educated them about your company. They know what products or services you offer and they know the solutions you provide, but they simply aren’t ready to buy.How do you continue to earn the right to stay […]
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By Joel Widmer | Increasing Traffic
So your business has invested heavily in website traffic through Google Ads and social media content, paid or otherwise. Your campaigns are doing great. You’re tracking your ROI and, between the data and the responses from your followers, you know for sure that you’re well in the green, enjoying the instantaneous results available from these […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]
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By Joel Widmer | Content Marketing , Increasing Traffic
In high school I got a job as a radio DJ. In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.) After several years, I got pretty good at talking off the cuff while on the air. I knew how to fill 27 seconds with a […]
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By Joel Widmer | Content Marketing , Increasing Traffic
“Permission to speak freely?” When I’m brought into a company to help with their marketing, one of the first things I ask is what their current content marketing strategy looks like. What I find is usually not pretty – and that’s when the question above tends to happen. Rarely do I find a marketing problem is a one-off […]
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By Joel Widmer | Content Marketing , Increasing Traffic
When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a […]
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By Joel Widmer | Content Marketing , Increasing Traffic
When you finally finish writing a blog post, checking it for errors is the last thing you want to do — and that’s probably a good thing. No matter how many times you read your own writing, it’s not going to reach its full potential when you’re the only one critiquing. If you want to […]
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the […]
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