Tag Archives for " Content "

Why Your Internal Blog Just Isn’t Working (and How to Get on Track)

By Joel Widmer | Content Marketing , Increasing Traffic

In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]

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How to Create a Year of Blog Content in One Day

By Joel Widmer | Content Marketing , Increasing Traffic

When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a […]

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From Good To Great: How A Skilled Editor Can Transform Your Content

By Joel Widmer | Content Marketing , Increasing Traffic

When you finally finish writing a blog post, checking it for errors is the last thing you want to do — and that’s probably a good thing. No matter how many times you read your own writing, it’s not going to reach its full potential when you’re the only one critiquing. If you want to […]

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What If They Steal My Content?

By Joel Widmer | Content Marketing

You’ve worked a long time building your business. You’ve put hundreds, even thousands of hours into generating unique ideas or solving problems for your clients. So why would you share your unique content online for your competitors to scoop up and use to get ahead of you? It’s not that you’re against the idea of […]

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