The Rise of the Influencer Economy with Ryan Williams

There’s no such thing as a boring conversation with Ryan Williams. Ryan is a former standup comedian, founding member of a social media marketing startup that got acquired by Disney,  marketer at Machinima.com and too many other things to list. On top of that, he’s interviewed over 100 elite influencers from Youtube stars with millions of followers, venture… Read More

Maslow’s Hierarchy of Needs for Social Media Marketing

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The… Read More

12 Essential Books For Small Businesses [GIVEAWAY]

A few weeks ago I was chatting with two friends of mine, John Price and Evan Tardy, about the business books that have had the biggest impact on our lives and businesses. It was crazy how much overlap we had, but each of us had gotten very different takeaways from each book. There is no doubt… Read More

Why SlideShare is an Underrated Marketing Opportunity You Can’t Ignore

This article was originally posted on SMC Dallas Why is SlideShare neglected by most?  Business-to-business (B2B) marketing isn’t very sexy, and the thought of browsing PowerPoints in your free time is enough to make most people’s skin crawl. But that’s what I like about SlideShare. Most poorly designed slide decks never see the light of… Read More

The 11-Step Method for Writing Powerful Blog Posts

Publishing a blog post often gets simplified into coming up with an idea, writing about it, and hitting publish. But as anyone who has a blog will tell you, it’s never that simple. Here is the process that we go through at Fluxe for our content and our clients’ content. I recommend you always take… Read More

How To Put Your Reputation Monitoring on Autopilot

For most people, monitoring their brand online is an afterthought. Until there’s an emergency. It’s not that their online reputation isn’t important, it’s just not a priority. The opposite is also true. If you aren’t monitoring your brand actively and an opportunity comes up that could significantly help you and your business, you won’t be… Read More

How To Use BuzzSumo For Better Guest Posts

Until now, there really hasn’t been a free tool to quickly tell you what the most popular content is for any given subject during a time period. Why would you care about such a tool?  A few reasons: Easy headline research to find what’s getting read, content trends you can capitalize on, easily finding the… Read More

3 Simple Ways To Find Guest Post Opportunities {VIDEO}

If the thought of writing an article for a magazine or website terrifies you, you’re not alone. A few years back, there was nothing wouldn’t rather do. I remember when debating whether to make the leap, I started to make a list of what scared me the most. As I listed my biggest fears, and… Read More

The Ultimate Linkedin Recommendation Checklist

You just visited your LinkedIn profile and realized your recommendations section is looking a little stale. You don’t want potential clients visiting your page and seeing irrelevant recommendations or even worse, no recommendations at all, so what do you do?? Below I’ve outlined several short actionable tips to walk you through every step of the… Read More

3 Free Strategies To Get Media Coverage For Your Business

10 years ago, press and media coverage were strictly a top down approach. News traveled from giants, like TV networks and newspapers, down to us. Now, because of technology and things like social media, news can break from anywhere or anyone, and it’s those same giants who are scrambling to keep up. Small businesses now… Read More