Tag Archives for " Customer service "

Jul 17

4 Hard-Hitting Insights You Can Learn From Your Target Audience

By Joel Widmer | Content Marketing , Lead Generation

“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]

Jul 19

Why Bad Reviews Are Good For Business

By Joel Widmer | Social Media

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And […]