Tag Archives for " Conversions "

Keyword Intent Attracting High Converting Traffic

Feb 09

Keyword Intent: The Answer to Attracting High Converting Traffic

By Joel Widmer | Content Marketing , Lead Generation , SEO

If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the […]

social media marketing strategy hierarchy of needs

Aug 04

Maslow’s Hierarchy of Needs for Social Media Marketing

By Joel Widmer | Content Marketing , Social Media

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The […]