Content production – Fluxe Digital Marketing

Tag Archives for " Content production "

difference between categories and tags
Mar 23

How to Make Sense of Your Blog’s Categories & Tags

By Joel Widmer | SEO

When we start with a new content marketing client, we ensure a solid foundation to build upon, including an audit of their existing client. How is it organized?What are the categories?What tags do they use? This inventory makes projects easier, and Google responds to this organization by improving our client’s SEO. Tags vs CategoriesThe next step is to […]

Continue Reading
why internal blog isn't working
Aug 22

Why Your Internal Blog Just Isn’t Working (and How to Get on Track)

By Joel Widmer | Content Marketing , Increasing Traffic

In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]

Continue Reading