We’re Your Content Marketing Partner
You know what works in Content Marketing?
Sincerity.
If the story you tell in print, on a podcast, on social media, reflects who you are and what you stand for, you’ll attract the right people.
The problem is crystallizing your brand’s voice so you can create consistent content that exemplifies you and your vision.
Fluxe is inspired Content Marketing – powered by humans.
This is How We Do It
Our expertise is the ability to define, create, and share a brand message and voice that is uniquely yours.
We accomplish that through…
- Marketing Strategy and Analysis
- Content Development and Planning
- Content Production
- Content Publishing
- Content Promotion
- Lead Generation
1. Marketing Strategy
When you’re ready to outsource your content strategy and production, we’re ready to partner with you to develop a unique content program that solves real problems for your audience.
- Content inventory and website audit
- Analysis of competitors’ content
- Custom Content strategy development
- Editorial calendar creation
2. Content Development
We make each piece of content “sound like you” through interviews, research and a thorough assessment of existing content.
Our proprietary “extraction” process captures your unique voice, tone and style. It turns a casual conversation into meaningful, thought-provoking content.
3. Content Production
We know how to turn a visitor into a raving fan with content that creates brand awareness, ignites interest, and converts leads into customers.
Our Toolkit:
- Blog posts
- Social media
- Lead magnets
- Infographics
- Videos
- Podcasts
- Email automation
- Email newsletters
- Books
- Online Courses
4. Content Publishing
Great content only works if it’s seen. It’s why we use data-based dissemination and targeted promotion as the foundation of our process.
The steps:
- Upload, format, and schedule content
- Align Category and tag with Google’s index to drive targeted traffic.
- Incorporate hi-res unique images for every post
- Keyword research to help readers discover your content.
5. Content Promotion
The industry rule-of-thumb is spend 20% on content creation, 80% on promotion. In this noisy, crowded world, it’s the only way to get noticed.
A few of our strategies:
- Content syndication
- Email marketing
- Retargeting
- Social media channels
- Guest blogging
6. Lead Generation
Did you know that Content Marketing costs 62% less than traditional marketing and generates 3x as many leads? (Demand Metric)
We understand content that converts and can generate high-quality leads and robust insights about your customers.
The plan:
- Lead magnets
- Landing pages
- Email automation
- Lead Nurture campaigns
Let’s get started.
Book a call below.
Questions about our process? Visit our FAQ Page.
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