Category Archives for "SEO"

A close up of the google chrome app on a phone, with a dark overlay.

Sep 19

A Beginner’s Guide to Google EEAT

Learn 10 practical methods to boost your EEAT score and claim your spot on Google’s coveted first page, no matter what industry you’re in.

An upclose shot of the Google Analytics program.

Jul 18

Understanding Google Core Algorithm Updates

By Mark Mackay | SEO

Learn the key factors behind Google’s ranking system and strategies to ensure your content remains in good standing, regardless of algorithm updates

Mar 07

The Real Benefits of Link Building: How Building a Strong Backlink Profile Can Drive More Traffic and Leads

By Joel Widmer | SEO

Learn about link building and how it can help your website gain visibility, drive traffic, and increase SEO rankings. Get all the insights you need, here.

A keyboard with “Google” on one button representing why are keywords important for SEO.

Jan 17

Why Keywords Are Critical to Your Site Getting Found (and How They Work)

By Joel Widmer | SEO

In order for your site to successfully draw qualified leads – you need to understand why keywords are important and how they work. Learn more here.

A photo of hundreds of people icons in white following a person who is blue in front, representing thought leader strategy.

Dec 20

Thought Leadership Strategy vs. SEO: Which Do You Need?

By Joel Widmer | SEO

Find out what the differences are between thought leadership strategy and SEO, how to get started on each one, and why they’re both important.

Nov 08

How to Answer the Question “How Many Keywords Should I Use”

By Joel Widmer | SEO

What are keywords? How many keywords should you use? How do you use them? Today, we’ll answer all of these ever-important questions, and more.

The most common terms you need to know to discuss SEO principles properly.

Sep 13

All the SEO Principles You Wanted to Know But Were Afraid to Ask

By Joel Widmer | SEO

Top SEO principles from content marketing pros who know a thing or two about how to rank content on the first page of Google.

Jul 05

What Are Pillar Posts? The Definitive Guide

By Joel Widmer | Content Marketing , SEO

These days, everyone knows they need content. It’s hard to find a website without a blog. But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content to compete with, and if you want to stand out, you have to be remarkable. 400-word mini-articles that barely address a topic […]

Jul 07

3 Ways to Improve Your Keyword Rankings (Without Paying Us)

By Joel Widmer | SEO

Over the last 12 years, we’ve had the privilege of helping dozens of companies from a wide variety of industries with their digital marketing. By “variety”, I mean everything from healthcare and finance services to entertainment and E-commerce. Regardless of who they are, how they operate, or who they serve, they all have one thing in […]

Mar 23

How to Make Sense of Your Blog’s Categories & Tags

By Joel Widmer | SEO

When we start with a new content marketing client, we ensure a solid foundation to build upon, including an audit of their existing client. How is it organized?What are the categories?What tags do they use? This inventory makes projects easier, and Google responds to this organization by improving our client’s SEO. Tags vs CategoriesThe next step is to […]

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