Tag Archives for " content "

why internal blog isn't working
Aug 22

Why Your Internal Blog Just Isn’t Working (and How to Get on Track)

By Joel Widmer | Content Marketing

In 2015, Australian government insurer icare was in disarray.Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess.Even worse: The government was investigating claims of workplace harassment and bullying.When Vivek Bhatia took over as CEO, he vowed to change all that.Part of his efforts to improve morale […]

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Jun 12

What If They Steal My Content?

By Joel Widmer | Content Marketing

You’ve worked a long time building your business. You’ve put hundreds, even thousands of hours into generating unique ideas or solving problems for your clients. So why would you share your unique content online for your competitors to scoop up and use to get ahead of you? It’s not that you’re against the idea of […]

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