Fluxe Privacy Policy
Your privacy is critically important to us. At Fluxe Digital Marketing, we have adapted the privacy policy from WordPress, which follows a few fundamental principles:
- We are thoughtful about the personal information we ask you to provide and the personal information that we collect about you through the operation of our services.
- We store personal information for only as long as we have a reason to keep it.
- We aim for full transparency on how we gather, use, and share your personal information.
Below is our Privacy Policy, which incorporates and clarifies these principles.
Who We Are and What This Policy Covers
We are the team at Fluxe Digital Marketing, a marketing agency that helps service businesses with their content marketing.
This Privacy Policy applies to information that we collect about you when you give us your email address and/or phone number in exchange for a free resource, like a PDF.
Throughout this Privacy Policy, we’ll refer to our website, downloadable resources, and email newsletter content as “Services.” Below, we explain how we collect and use information about you, along with the choices you have with respect to that information.
Information We Collect
We only collect information about you if we have a reason to do so — for example, to provide our Services, to communicate with you, or to make our Services better.
Information You Provide to Us
It’s probably no surprise that we collect information that you provide to us. The amount and type of information depend on the context and how we use the information. Here are some examples:
- Email Address: We ask you to give us your email address in exchange for our free resources. We do not require any other additional information.
- Name: We ask for your first name on our forms so we can customize our emails to you.
- Communications With Us: You may also provide us information when you respond to surveys, or when you communicate with us about a support/sales question
Information We Collect Automatically
- Information From Cookies and Other Technologies: A cookie is a string of information that a website stores on a visitor’s computer and that the visitor’s browser provides to the website each time the visitor returns. Pixel tags (also called web beacons) are small blocks of code placed on websites and emails. Fluxe Digital Marketing uses cookies and other technologies like pixel tags to help us identify and track visitors, usage, and access preferences for our Services, as well as to track and understand email campaign effectiveness and to deliver targeted ads.
How And Why We Use Information
Purposes for Using Information
We use information about you as mentioned above and for the purposes listed below:
- To further develop and improve our Services — for example, by adding new features that we think our users will enjoy or that we think will help them with online marketing;
- To monitor and analyze trends and better understand how users interact with our Services, which helps us improve our Services and make them easier to use;
- To measure, gauge, and improve the effectiveness of our advertising;
- To communicate with you, for example through emails, newsletters, educational articles, and/or promotions offered by Fluxe Digital Marketing;
- To personalize your experience using our Services, target our marketing messages to groups of our subscribers, and serve relevant advertisements.
Legal Bases for Collecting and Using Information
A note here for those in the European Union about our legal grounds for processing information about you under EU data protection laws. Our use of your information is based on the grounds that:
(1) The use is necessary in order to fulfill our commitments to you under our Terms of Service or other agreements with you or is necessary to administer your account — for example, in order to send you your free resource; or
(2) The use is necessary in order to protect your vital interests or those of another person; or
(4) We have a legitimate interest in using your information — for example, to provide and update our Services; to improve our Services so that we can offer you an even better user experience; to safeguard our Services; to communicate with you; to measure, gauge, and improve the effectiveness of our advertising and better understand user retention and attrition; to monitor and prevent any problems with our Services; and to personalize your experience; or
(5) You have given us your consent.
We do not sell or share users’ private personal information.
How Long We Keep Information
We generally discard information about you when we no longer need the information for the purposes for which we collect and use it, which are described in the section above, How and Why We Use Information.
For example, if you choose to unsubscribe from our newsletter, your information will be deleted.
Security
While no online service is 100% secure, we work very hard to protect information about you against unauthorized access, use, alteration, or destruction, and take reasonable measures to do so, such as monitoring our Services for potential vulnerabilities and attacks.
Choices
You have several choices available when it comes to information about you:
- Opt-Out of Electronic Communications: You may opt out of receiving promotional messages from us. Just follow the instructions in those messages. If you opt out of promotional messages, we may still send you other messages, like those about your account and legal notices.
- Set Your Browser to Reject Cookies: You can usually choose to set your browser to remove or reject browser cookies before using FluxeDigitalMarketing.com, with the drawback that certain features of FluxeDigitalMarketing.com may not function properly without the aid of cookies.
Your Rights
If you are located in certain countries, including those that fall under the scope of the European General Data Protection Regulation (GDPR), data protection laws give you rights with respect to your personal data, subject to any exemptions provided by the law, including the rights to:
- Request access to your personal data;
- Request correction or deletion of your personal data;
- Object to our use and processing of your personal data;
- Request that we limit our use and processing of your personal data; and
- Request portability of your personal data.
You can usually access, correct, or delete your personal data using your account settings and tools we offer, but if you aren’t able to do that or you would like to contact us about one of the other rights, scroll down to How to Reach Us to, well, find out how to reach us.
EU individuals also have the right to make a complaint to a government supervisory authority.
How to Reach Us
If you have a question about this Privacy Policy, or if you would like to contact us about any of the rights mentioned in the Your Rights section above, please contact us.
Other Things You Should Know (Keep Reading!)
Privacy Policy Changes
Although most changes are likely to be minor, Fluxe Digital Marketing may change its Privacy Policy from time to time. We encourage visitors to frequently check this page for any changes to the Privacy Policy. If we make changes, we may provide notice such as adding a statement to our home page or sending you a notification via email. Your further use of the Services after a change to our Privacy Policy will be subject to the updated policy.
That’s it! Thanks for reading.