Category Archives for "Paid Advertising"

Jun 03

Paid vs Organic Marketing and How to Use Each in Your Marketing Strategy

Growing your audience over time and without the hassle of social media ads, you can’t guarantee you’ll reach as many people as you think. Think about it: are you more or less likely to share a piece of content that someone you trust shares, be it an influencer or personal contact? Word of mouth used to mean […]

Sep 19

9 Ways Organic Content Can Improve Your Paid Ads

By Joel Widmer | Content Marketing , Paid Advertising , SEO

More than anything, I wish there was one marketing tactic that worked better than all the others. I wish I could say “This is the only tactic worth our time.” But that isn’t how the web works (or the world, for that matter). To deliberately grow a business, we must become competent with multiple tactics. […]

May 30

When To Use SEO and PPC In Your Marketing

By Joel Widmer | Paid Advertising , SEO

If you own a service based business and have a website, you’ve probably had this question before. You want to generate leads through your website but there’s one little problem… Your analytics look like a ghost town (Insert tumble weeds). So how do you drive qualified prospects to your website? SEO and PPC are […]