Are you ready for a mobile website? Your customers are.

Did you know the number of people accessing the internet on their mobile phones is expected to overtake personal computers as the most popular way to access the web by 2014!!

Next time you’re out in public, try to count how many people are on their phone. I just left Starbucks and from the back of the store to the front I counted 17 mobile surfers. Is this just a coincidence? Clearly not.

So what am I getting at?

As the population of people begin to move towards this mobile platform, you will need to be ready for the opportunity. Having a mobile site is no longer just be the hip thing to do – your visitors will expect it.

The main difference between your website and your mobile site is location and usability. You are limited to what you can offer and you might only have your audience’s attention for 2 minutes in line at Chick-fil-a.

I’m going to explain the two key areas for you briefly:

Location: Mobile users are always on the go and need your mobile site meet their hectic lifestyle. If you have a physical location, it needs to be front and center on your mobile site so mobile users can easily pull up a map to find you.

Usability: The flow of your mobile site is much different than your website. The navigation needs to be simplified, the descriptions need to be brief and the graphics should be kept to a minimum. Simplicity is the goal!

If you have a WordPress blog, download the WP Touch plugin which automatically makes your blog mobile ready. If you want to create a mobile website, check out WixMobile, a free mobile site builder that allows you to create easy free mobile websites.

Now let’s get to work!

Photo by The Pug Father