Which ones to use? At the end of each one, add “If it’s relevant to my target audience”.
- Link to an industry related article and ask a question about it
- Create a short quiz and offer a prize to the winner
- Become a resource for something local (e.g. all the networking groups related to your industry) and post links to the event
- Hold a Haiku Contest related to something relevant
- Post a useless work diversion article (e.g. Dad sues son for $128k in Cubs Tickets)
- Currently Reading/watching/listening to (Insert: blog post, magazine article, book, podcast, CD, radio station, movie etc.) followed by a question or comment about it. Don’t forget to include a pic of whatever it is.
- Share company news
- Share behind the scenes photos
- Conduct an interview with an industry influencer
- Conduct an interview with an employee focusing on their expertise
- Share a compelling testimonial in video, audio or text
- Announce something new
- Tackle an issue in your industry
- Ask for feedback on something your working on
- Post a quote
- Post something from your Google Alerts
- Start a feature of the day/week/month
- Review a Book/movie/author/blogger/
- Solicit questions from your followers and answer them (e.g. Q&A Day)
- Open your wall for customer service questions
- Post community events
- Re-Post something remarkable that someone else wrote (and thank them for it)
- Recognize Great clients/vendors/suppliers/coworkers/etc… in a special way
- Bust myths about your industry or profession
- Share exclusive deals or specials
- Post a comprehensive guide
- Share history of your niche in a 4-part series
- Share interesting facts about your niche
- Embed a slideshow from Slideshare
- Post something funny that happened to you during the workday (a pic or video always helps)
- Quick Tips
- Tutorials
- How-To’s
- Write down the most frequent questions you get asked by customers or prospects and cover them
- Post Yes/No questions
- Do your part to share a great (distracting) Youtube video
- Post a statement and ask if your audience agrees or disagrees
- Post a photo and ask what your audience thinks
- Break news: local or national
- Give away something for free: No strings attached
- Spotlight businesses/non-profits/organizations making a difference in the community
- Share a case study or white paper related to your industry
- Profiles of industry or local leaders
- Ongoing Polls or surveys
- Take a pic of something funny/interesting/beautiful/unusual with your phone and upload it
- Share a fundraiser your passionate about
- Post a helpful Checklist
- Share a helpful resource list (like this one:)
- Invite someone to do a guest post
- Best Practices and Tips
- Highlight Press Coverage
- Share a song
- Celebrate a company milestone
- Link to your latest blog post
- Ask for a restaurant recommendation
- Congratulate someone on a new job or promotion
- Industry best practices
- Make your audience laugh with a funny pic/video/joke
- Share a great local deal or promotion you found
- “Is anyone else________” (e.g. having problems with this app/going to this event…)
- Post an infographic
- Share an interesting website
- Give someone travel tips if they’re in your city for the first time
- Share a recommendation
- Organize a meetup
- Give away a data-driven report
- Share new studies
- Comment on someones profile pic/bio/experience/jobs etc…
- Make a prediction
- Write a manual and give it away
- Share quotable information from events or conferences your at
- Contribute to a hashtag discussion
- Warn your local audience of a traffic jam
- Share those ideas you’ll never use
- Share a witty analogy
- Pass on a job opening
- Share your Foursquare or Gowalla location
- Announce a deal you got from Carl Says
- Share that secret recipe everyone asks you for
- If your traveling, post pictures and updates
- Share a fascinating statistic
- Suggest other great people to follow or connect with
- Share a productivity hack that works for you
Did you notices that not one of those ideas included tooting your own horn without giving some kind of value to your audience? So I guess a general rule of thumb I’d use would be 1 shameless self promo for every 82 thoughtful value adding updates, tweets or posts:)
Help me build this list! If you have more content ideas, share them in the comments and I’ll be sure to add them and give you credit! My goal is to never hear the words, “I don’t know what to share.” or “I ran out of ideas.” again! (Lofty, I know.)
