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I’ve recently noticed two distinct paths a thought leader or expert takes to communicate with their audience. One is a commanding point of view that showcases the person’s knowledge, and the other addresses their community’s needs and desires. One uses the…

You already know selling and good service don’t stop after the sale. But how exactly do you do them in a way that genuinely supports your customer? Think about your cell phone carrier or your cable company. Service providers like…

I’m willing to bet your About page is one of the top 10 pages on your website (top 5 if it’s a small site). My About page is the 9th most viewed page on my site, even though I have…

Creative work is a process, not some amorphous, intangible thing that magically appears. It has phases and details and specific goals. The best way to realize purposeful content to your exact specifications is to use a Content Brief. If you are creating…

Did you know Google favors refreshed content nearly as much as new stuff? It’s true. So if you allocate some time to Marie Kondo your content, you’ll maximize its impact, longevity and reach. But before you jump in and start…

I’m in the business of asking the right questions. In fact, in college I actually got kicked out of class for asking too many questions. But that’s another story. Drawing information out of people can be challenging. Once you do, you’ll see…