By Joel Widmer | Social Media
You just visited your LinkedIn profile and realized your recommendations section is looking a little stale. You don’t want potential clients visiting your page and seeing irrelevant recommendations or even worse, no recommendations at all, so what do you do?? Below I’ve outlined several short actionable tips to walk you through every step of the […]
Continue Reading
By Joel Widmer | Social Media
Should I be on Facebook or Twitter? Good news. It doesn’t matter. What matters is what comes first. The first step in any successful online marketing is content strategy. Now let’s back up and figure out why. Two Simple Definitions Social media is simply content that begs to be shared. It’s any type of article, video or […]
Continue ReadingBy Joel Widmer | Social Media
Reddit’s “I am a, Ask me anything” (IAMA) is one of the interesting places on the internet. If you’re not familiar, allow me to explain. First Reddit is an online community that is made up of about 2.6 million active readers and it’s split into almost every category you can think of. One of those […]
Continue Reading
By Joel Widmer | Content Marketing , Social Media
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get […]
Continue ReadingBy Joel Widmer | Social Media
In January posted a list of our favorite small business Facebook pages that were using Facebook right titled: 17 Impressive Small Business Facebook Pages You Can Learn From. These were pages that were run by genuine local and small businesses without a big budget. We weren’t interested in big businesses that could throw money at their […]
Continue ReadingBy Joel Widmer | Social Media
Have you ever had one of those days where it just got so busy you couldn’t squeeze in an update on both your Facebook and Twitter pages? Why not just copy and paste the same post across every channel or use Hootsuite to post everywhere? It may save time but it won’t build your audience. […]
Continue ReadingBy Joel Widmer | Content Marketing , Email Marketing & Automation , Social Media
You may not know this but I started my marketing career as a radio DJ. To be honest, I didn’t know it was the start of my marketing career either. I was a DJ for five years before I figured it out. I wouldn’t trade the lessons I learned for the world though, and heres […]
Continue Reading
By Joel Widmer | Content Marketing , Social Media
What’s the difference between an advertisement and a resource? Think about it for a second… The more relevant an advertisement is to you, the less you see it as an ad and the more you refer to it as a useful resource. You may be spamming your audience and not even know it by syncing […]
Continue ReadingBy Joel Widmer | Social Media
It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a […]
Continue ReadingBy Joel Widmer | Social Media
“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And […]
Continue Reading