By Joel Widmer | SEO
When we start with a new content marketing client, we ensure a solid foundation to build upon, including an audit of their existing client. How is it organized?What are the categories?What tags do they use? This inventory makes projects easier, and Google responds to this organization by improving our client’s SEO. Tags vs CategoriesThe next step is to […]
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By Joel Widmer | SEO
Did you know Google favors refreshed content nearly as much as new stuff? It’s true. So if you allocate some time to Marie Kondo your content, you’ll maximize its impact, longevity and reach.But before you jump in and start updating, you need to be sure you’re updating the right content. Not everything needs to be […]
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By Joel Widmer | SEO
SEO is a ridiculously big and complex topic. There are a gazillion different strategies, and it often feels like the more difficult the strategy is, the higher the impact will be. But that’s not always true. There are a few strategies that are easy to implement AND can also make a huge impact on your site’s rankings. Internal linking is […]
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By Joel Widmer | Content Marketing , SEO
Writing a piece of content is difficult enough. But ranking, promoting and sharing that content? That’s incredibly demanding. Promoting your content is a big ask, yet it’s precisely what’s expected. If you’re working feverishly towards your conversion (i.e. financial) goals it’s time to bite the bullet. You’ll need to promote your content.Why Most People Neglect Their ContentSo, exactly […]
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By Joel Widmer | Content Marketing , Paid Advertising , SEO
More than anything, I wish there was one marketing tactic that worked better than all the others.I wish I could say “This is the only tactic worth our time.”But that isn’t how the web works (or the world, for that matter).To deliberately grow a business, we must become competent with multiple tactics. Our strategies must […]
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By Joel Widmer | Content Marketing , Lead Generation , SEO
If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the […]
Continue ReadingBy Joel Widmer | Content Marketing , SEO
InboundHound, a search marketing blog, recently posted a blog titled “1st page in Google: a bonus, not a business model“. We couldn’t agree more. Getting ranked in Google is certainly an important part of a digital marketing strategy, but it’s only a part. In our recent blog post, we highlighted just what Google is doing […]
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By Joel Widmer | Content Marketing , SEO
The difference between On-Site and Off-Site SEO can fool even the most experienced Web Expert. Toss in content marketing, building backlinks and how to rank for high intent keywords in search engines and it’s tough to know even where to start! So how do you put together all these pieces in a way that makes sense […]
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By Joel Widmer | Content Marketing , SEO
Are some industries so boring they literally have nothing to blog about? That’s the question I set out to answer a few days ago. Over the last few years, one of the most common types of push back I get from people on blogging is that their industry is too boring to write about. Some […]
Continue ReadingBy Joel Widmer | Paid Advertising , SEO
If you own a service based business and have a website, you’ve probably had this question before. You want to generate leads through your website but there’s one little problem… Your analytics look like a ghost town (Insert tumble weeds). So how do you drive qualified prospects to your website? SEO and PPC are […]
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