By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing…Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories.You already know this. And if you haven’t paid any attention to the story-craze that’s taken […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Have you heard the story of the ant and grasshopper?The grasshopper spent the summer romping through the field and playing music while the ant prepared for winter. When winter came, the ant sat cozy in his home, surrounded by food. The grasshopper went cold and hungry.Your version of the fable may be different, but the […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Growing an email list is a lot like raising a child.I can say that with certainty because I’m currently doing both.There are highs and lows, celebrations and disappointments, and periods of growth and plateaus.Some days are smooth because you have a semblance of control.Other days make you want to pull your hair out.And just like […]
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By Joel Widmer | Content Marketing , Lead Generation , SEO
If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the […]
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By Joel Widmer | Content Marketing , Lead Generation
Building your brand’s credibility is one of the main reasons to pursue a content marketing strategy. As a thought leader, you make bold claims and voice strong opinions about what your prospects should do to achieve their desired outcomes. Then, your content backs up those claims, showing your audience you actually know what you’re talking about. But there’s […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Digging through dozens of WordPress plugins to find the best ones is never a “quick task”. Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses in […]
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By Joel Widmer | Content Marketing , Lead Generation
Think about this question for a second: Why does your website exist? If you said to generate leads, make more sales, or build an audience and authority in your industry, you’re in the right place. Each of those answers are a goal for a successful website, and meeting those goals starts with one thing: collecting names and emails. […]
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By Joel Widmer | Lead Generation , Social Media
A recent survey has shed more light on the habits of top salespeople on LinkedIn. The survey studied how they use LinkedIn compared to everyone else. The LinkedIn search feature turned out to be the main reason top sellers use LinkedIn. The results showed 76% of the top sellers use LinkedIn to identify potential contacts, 58% […]
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By Joel Widmer | Content Marketing , Lead Generation
When I first started my marketing career, I took pride in the fact I was a marketer and not a salesman. I avoided selling at all costs because it felt, well… “salesy.” After all, no one likes to listen to a pushy sales pitch – online or in person. This turned out to be a mistake […]
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the […]
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