Category Archives for "Email Marketing & Automation"

The Top 3 Free WordPress Plugins For Building Your Email List

By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation

Digging through dozens of WordPress plugins to find the best ones is never a “quick task”.  Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses in […]

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How To Train Your Website To Be Your Best Salesperson

By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation

Your website has the potential to be your best salesperson. So why aren’t you treating it like the rest of your sales team? You wouldn’t send your sales team on calls without the proper training and support, would you? And you’d never send them out without making sure they had a great answer for every objection […]

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Why Your Website Is Losing Sales Without An Email List

By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation

 Question: If your social networks shriveled up overnight and your search rankings disappeared tomorrow, who would actually return to your site? If you hesitated, keep reading. In this post I’ll show you exactly why you can’t build a blog or run a profitable business website without building an email list. Let’s dig in! Email is the Only Marketing […]

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How To Sell Books After The Launch Hype Dies

By Joel Widmer | Content Marketing , Email Marketing & Automation

Recently I spoke at the Publishing University (PUBu) conference in Chicago to a group of publishers about long term marketing strategies for their authors. I’ve had the privilege of creating several marketing campaigns for everyone from self publishing authors to New York Times Best Sellers. I was one of the few people at the conference […]

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Maximize The Impact Of Your Newsletter (With A Fast Food Menu)

By Joel Widmer | Content Marketing , Email Marketing & Automation

How would you enjoy doubling or tripling your readership overnight? It would be amazing! In this post I’m going to show you a simple content strategy that I learned from Taco Bell. It doesn’t matter whether you love or hate Taco Bell, the fact is they’ve managed to attract a diverse audience by adding new […]

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How To Time Your Marketing To The Millisecond

By Joel Widmer | Content Marketing , Email Marketing & Automation , Social Media

You may not know this but I started my marketing career as a radio DJ. To be honest, I didn’t know it was the start of my marketing career either. I was a DJ for five years before I figured it out. I wouldn’t trade the lessons I learned for the world though, and heres […]

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Case Study: How Two Email Tweaks Made $22,487

By Joel Widmer | Email Marketing & Automation

What if you made two tweaks to your email campaign that increased revenue by 400%? We did this for a client and the results were so impressive that we couldn’t keep them to ourselves. In this post we’ll walk you through the two big changes we made and how we executed each one! I’ve included a […]

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