Branding Against The Machine With John Morgan

By Joel Widmer | Content Marketing

Nov 22

Welcome to Episode #6 of the Fluxe Digital Marketing Podcast!

The word “Branding” is one of the most overused and misunderstood terms in my world. Luckily for us, we have guys like John. John is one of the best branding guys around. I say that cause

I’ve worked with him on several occasions and he’s blown my socks off every time! On this episode we discuss John’s new first book (and a few things he couldn’t put in the book). How about I just get to the good stuff?

Here’s a few things you’ll learn:

  • Why being different isn’t enough for businesses
  • Why your customers actually don’t want you to be transparent
  • What makes us able to name some companies and forget the rest
  • How big brands can keep their personalities without being stodgy and boring
  • Why it’s more important than ever for brands to listen to their target audience
  • And wayyyyy more!
  • Buy John’s Book HERE
  • Visit John’s Website 

 

 

 

 

 

 

 

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About the Author

Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife and son.

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