It’s been a great year for digital marketing. I’ve seen a lot of changes happen in search marketing, content marketing and especially social media but the one thing that I’ve seen grow consistently is the need for quality content on business websites. Below we’ve taken the most interesting and exciting trends from this year and distilled them down into our 10 favorites for you to learn from and compare your business. Enjoy!
Blogging continues to be an effective way to market your business in 2012. It’s the backbone of your content strategy and what ultimately drives social media. Companies are finding that social media without a a blog to support it makes for poor conversion because they have nowhere to lead prospects. SOURCE
The LinkedIn market isn’t as saturated and should be a better resource than marketing on other channels. Most companies are attracted to shiny marketing over effective. You’ve got to remember digital marketing is still in its infancy stages, take advantage of the channels that WORK for you, not everyone else. Source
With the right blogging strategy, you can convert more leads than your competition. This also generates brand awareness and creates an alternative customer service channel. The biggest reason more companies aren’t doing it is the barrier to entry. Blogging isn’t an overnight success strategy. But companies who stick with it are successful in the long run. Source
Social media should always be second to a quality content marketing plan. That is why it’s more important to produce strong content rather than rely on exposure from social media. Above all, having strong content will set you apart from others because people will come and recognize you as an industry leader for setting the industry trends. Source
Most businesses I talk to are concerned about generating awareness, but what they should really be concerned about is being found at the right time. Making impact with strong content will almost always sell your brand to your customers. Make sure to nurture your customers with constant, relevant and timely information. So when they decide to buy, they will think of your name first. Source
This is a pretty staggering number if you think about it. It really shows that if you take the time to maintain a quality blog, it will get recognized and noticed in your industry. Source
Email marketing is still and excellent way to market for B2B companies and email leads should be still a primary focus for B2B marketing. It may not be as sexy as social media but the fact is that more of your prospects have an email account then a Facebook account and they still click on emails. Source
That may not be much, but we are still growing and it proves that even through a recession B2B companies are spending money on marketing. Source
This may not seem like a lot but look how quickly it is growing. You also need to take into account how much does the tablet market has and it only has less than 2%. Mobile is going to double in 2013 if not increase more. If you want to maximize your reach to other platforms, now is the time to move.. Source
Not only is email standard for all businesses, it also has the most reach out of all most used channels. Email’s track record being the most used sales channel tells a lot about it’s potential for b2b marketing. Source
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Joel Widmer is the Founder & CEO of Fluxe Digital Marketing—a content marketing shop that helps smart businesses create, produce and promote their content through a unique one-on-one interview process. When he’s not working, Joel can be found trying new restaurants with his wife and son.