By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Dennis Yu recently visited Social Media Dallas to kickoff a series of Special Interest Workshops. He spent two days teaching our group everything from Facebook ads and lessons learned at American Airlines, to how to save time by rollerblading between meetings. It would require an entire book to cover every topic he shared, but I […]
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By Joel Widmer | Social Media
LinkedIn is no longer optional for growing and managing your network effectively. In fact, we’re to the point where it’s hard to separate someone’s network and their LinkedIn connections. For most, it’s one in the same. That’s why it’s important to constantly grow and nurture our network, especially using the access that LinkedIn gives us. When […]
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By Joel Widmer | Tools & Resources
If you own OR work in a service business, I know you’ve had at least one of these questions in the last month… Where is my time going? How can I make my service business more profitable? How do I create systems so I don’t have to do everything myself? Where do you get started […]
Continue ReadingBy Joel Widmer | Tools & Resources
Over the last 5 years, I’ve been fortunate to be in several great mastermind groups with some incredible people. I can honestly say those groups have been the biggest key to improving my business and myself over the years. There is no one size fits all formula for a Mastermind. I’ve seen dozens of groups and […]
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By Joel Widmer | Social Media
You just visited your LinkedIn profile and realized your recommendations section is looking a little stale. You don’t want potential clients visiting your page and seeing irrelevant recommendations or even worse, no recommendations at all, so what do you do?? Below I’ve outlined several short actionable tips to walk you through every step of the […]
Continue ReadingBy Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
You might have read about the benefits of guest blogging. But most articles fail to dig below the surface when explaining how guest blogging can actually help your business. The question is, can you can really justify spending time on guest blogging? So I’ve given you my top guest blogging benefits and explained each one […]
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By Joel Widmer | Content Marketing , Social Media
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get […]
Continue ReadingBy Joel Widmer | Content Marketing , Lead Generation
“I already know my customer! I have their persona, some statistics, and…” Most of us have been guilty of writing off our target audience likes this at some point, but the truth is we might have actually been correct. At that time. The trap that we fall into is not realizing our target audience is a […]
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