When I started the blog for Fluxe, I poured everything I had into it. I knew that if I wrote AMAZING content that really helped people, the traffic (and eventually, customers) would come. And the traffic came…but not like I’d hoped. I wasn’t getting a good return on my time. Something had to change. Most… READ MORE
I love the sound of my own voice. I used to be a radio DJ and can talk all day. But there was one exception. If I had to talk about my company and services, it just felt wrong. Slimy. Salesy and self-serving. But I had my definitions mixed up. I was lumping shameless self-promotion,… READ MORE
If you could connect with any blogger in your industry, who would it be? Forget about any limitations for a second, who would you choose? In the last few years we’ve had the opportunity to connect with hundreds of incredible bloggers and I’m going to show you a few techniques that will help you get… READ MORE
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Whenever I have the opportunity to chat for a few minutes with Eric Goss, I’d jump on it. My conversations with Eric turned always out to be not only really interesting but they have a habit of throwing my entire day off because the guy really makes you think. If you’re not careful, you’ll be… READ MORE
It’s easy to make a list of big brands on Facebook that are doing it right. But what I wanted to do is create a list of the smaller brands working with a limited budget who are doing an awesome job. I chose these pages, not because of the number of fans (several have a… READ MORE
Did you know that great testimonials can be up to seven times as effective as paid advertisements? Testimonials have the power to win prospects and and used in a million different ways. But the toughest part is usually remembering to collect them. This week I’m going to show you a few tweaks I made to… READ MORE
Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?” If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an… READ MORE
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Welcome to episode #3 of the Fluxe Digital Marketing Podcast! Remember when you first started out in business? How much you learned that year? You probably look back and wonder how you did it. It’s extremely difficult to keep a beginner’s mind as you go throughout your career or business. And that’s what this weeks… READ MORE
“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.” -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And… READ MORE
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Welcome to my first podcast! I’ve been wanting to get this going for quite some time now and after talking to Stephen Zralek, who you’ll meet on the podcast, I knew I couldn’t wait any longer. The information Stephen shares is critical for any business using or considering using social media. I couldn’t think of… READ MORE
