Keyword Intent: The Answer To Attracting High Converting Traffic

If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the… Read More

Maslow’s Hierarchy of Needs for Social Media Marketing

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The… Read More