Thought Leadership Strategy vs. SEO: Which Do You Need?
By Joel Widmer | SEO
Find out what the differences are between thought leadership strategy and SEO, how to get started on each one, and why they’re both important.
Continue ReadingBy Joel Widmer | SEO
Find out what the differences are between thought leadership strategy and SEO, how to get started on each one, and why they’re both important.
Continue ReadingBy Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
Continue ReadingBy Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
Continue ReadingBy Joel Widmer | SEO
SEO is a ridiculously big and complex topic. There are a gazillion different strategies, and it often feels like the more difficult the strategy is, the higher the impact will be. But that’s not always true. There are a few strategies that are easy to implement AND can also make a huge impact on your site’s rankings. Internal linking is […]
Continue ReadingBy Joel Widmer | Content Marketing
Here’s a pair of startling statistics: 92% of marketers view content as an asset, but only 46% have a documented content strategy (according to Content Marketing Institute). What!? If nearly everyone recognizes the importance of content, why have so few people invested in strategies to build, promote, and measure it? My guess is that most marketers skip the […]
Continue ReadingBy Joel Widmer | Tools & Resources
I’ve done this a million times and I’m sure you have too: You need to learn something — maybe it’s how to run payroll in Quickbooks, install the Google Analytics tracking code, or set up that WordPress plugin. So, you pull up a Google search. The first page of results has plenty of quality articles, along with […]
Continue ReadingBy Joel Widmer | Content Marketing , Increasing Traffic
In 2015, Australian government insurer icare was in disarray. Employee retention at the 284,000-person organization was plummeting, morale was in shambles, and the culture was a mess. Even worse: The government was investigating claims of workplace harassment and bullying. When Vivek Bhatia took over as CEO, he vowed to change all that. Part of his efforts to improve morale […]
Continue ReadingBy Joel Widmer | Content Marketing , Lead Generation
Building your brand’s credibility is one of the main reasons to pursue a content marketing strategy. As a thought leader, you make bold claims and voice strong opinions about what your prospects should do to achieve their desired outcomes. Then, your content backs up those claims, showing your audience you actually know what you’re talking about. But there’s […]
Continue ReadingBy Joel Widmer | Content Marketing , Success
If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There […]
Continue ReadingBy Joel Widmer | Content Marketing
If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time […]
Continue Reading