7 Ways To Boost The Credibility Of Your Blog Content

Credibility may be subjective but there’s a few things we can all agree on that are critical to the credibility of an article. In this post, I’ll give you a checklist of seven things to look for in your own content to quickly build credibility with your readers. Show, Don’t Tell with Visuals Clarity and… Read More

How to Create a Blog Content Calendar [FREE TEMPLATE]

Your content calendar is the brains of your content marketing strategy. Done right, it can lead you to where you want to go and help you stay focused along the way. But if you don’t do it at all, it’ll cause endless headaches and take twice the time for half the result. What would you… Read More

Outsourcing Blog Writing: 9 Critical Questions To Ask

If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There… Read More

Why Your Content Marketing May Be A Waste Of Time

If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time… Read More

How To Create a Year of Blog Content in One Day

When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a… Read More

Maslow’s Hierarchy of Needs for Social Media Marketing

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The… Read More

Predict What Content Will Do Best in Your Niche

Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the… Read More