Get Inside Your Customer’s Head With These Marketing Feedback Loops

How many times have you executed a marketing campaign without making a single change to the strategy along the way? Chances are you can count those times on one hand. Why? Because a good strategy is flexible, and marketing today requires us to constantly pivot. Marketing, especially online, changes so quickly that a plan without flexibility… Read More

How To Train Your Website To Be Your Best Salesperson

Your website has the potential to be your best salesperson. So why aren’t you treating it like the rest of your sales team? You wouldn’t send your sales team on calls without the proper training and support, would you? And you’d never send them out without making sure they had a great answer for every objection… Read More

How To Find Blogging Opportunities Others Are Missing

Have you ever thought about what your competitors are doing that you’re not? If you’re building your blog strategy or looking for ways to improve it, I’m sure this thought has crossed your mind more than once.. or twice. I use a process to quickly find out what the competition is doing for any niche AND if it’s working. Today, I… Read More

Why Your Website Is Losing Sales Without An Email List

Question: If your social networks shriveled up overnight and your search rankings disappeared tomorrow, who would actually return to your site? If you hesitated, keep reading. In this post I’ll show you exactly why you can’t build a blog or run a profitable business website without building an email list. Let’s dig in! Email is… Read More

The 11-Step Method for Writing Powerful Blog Posts

Publishing a blog post often gets simplified into coming up with an idea, writing about it, and hitting publish. But as anyone who has a blog will tell you, it’s never that simple. Here is the process that we go through at Fluxe for our content and our clients’ content. I recommend you always take… Read More

How to Multiply Your Reach With These Content Repurposing Strategies

Think about the staggering amount of content you’ve created over the years. Think of all the emails you send and receive. (Need a reminder? Check the total number of emails in your inbox.) What about work documents and client materials? (Look at your Word docs or Google docs.) And we haven’t even gotten to blog… Read More

It’s Time To Focus On Work That Matters

If you own OR work in a service business, I know you’ve had at least one of these questions in the last month… Where is my time going? How can I make my service business more profitable? How do I create systems so I don’t have to do everything myself? Where do you get started… Read More

How To Use BuzzSumo For Better Guest Posts

Until now, there really hasn’t been a free tool to quickly tell you what the most popular content is for any given subject during a time period. Why would you care about such a tool?  A few reasons: Easy headline research to find what’s getting read, content trends you can capitalize on, easily finding the… Read More

22 Best Small Business and Marketing YouTube Channels

It’s a little known fact that a small percentage of YouTube channels actually contain useful content that can help your business. And you thought it was all funny cat videos… This is a roundup of those special few channels that WON’T waste your precious time. These are 22 of the best channels for small businesses and… Read More

How To Sell Books After The Launch Hype Dies

Recently I spoke at the Publishing University (PUBu) conference in Chicago to a group of publishers about long term marketing strategies for their authors. I’ve had the privilege of creating several marketing campaigns for everyone from self publishing authors to New York Times Best Sellers. I was one of the few people at the conference… Read More