Talking Content Marketing Strategy on Startup Dallas TV

I love interviews. They’re one of the best ways to create content and one of the main ways Fluxe positions our clients as thought leaders. Usually I’m the one driving and asking the questions, but today I wanted to share an interview where I’m in the hot seat. I recently had a great conversation with Jason Croft at Magic Production… Read More

[Survey] How 1000+ Top Business Bloggers Create Content

A few weeks back, the folks from Orbit Media published the results from an interesting survey of 1000 business bloggers. Their goal was to find what the most successful business bloggers are doing and how we can learn from them. Along with many other insights, the results showed changes in attitude and time spent blogging between 2014 and 2015…. Read More

How To Sell On Your Blog Without Being Salesy

  When I first started my marketing career, I took pride in the fact I was a marketer and not a salesman. I avoided selling at all costs because it felt, well… “salesy.” After all, no one likes to listen to a pushy sales pitch – online or in person. This turned out to be… Read More

Outsourcing Blog Writing: 9 Critical Questions To Ask

If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There… Read More

Why Your Content Marketing May Be A Waste Of Time

If you’ve ever reached the end of your day and tried to remember just one thing you accomplished, you know the feeling of realizing an entire day has been wasted. But it’s not always that obvious. Much of our wasted time happens with the best intentions. This is especially true in marketing where a lot of time… Read More

How To Create a Year of Blog Content in One Day

When I tell business owners they’re sitting on enough marketing content to last a year, I’m usually met with more than a little skepticism. And that’s putting it mildly. The typical response sounds something like this: “Are you kidding!? The last time I sat down to write an article I ended up staring at a… Read More

From Good To Great: How A Skilled Editor Can Transform Your Content

When you finally finish writing a blog post, checking it for errors is the last thing you want to do — and that’s probably a good thing. No matter how many times you read your own writing, it’s not going to reach its full potential when you’re the only one critiquing. If you want to… Read More

Maslow’s Hierarchy of Needs for Social Media Marketing

By now you’ve probably decided if your company is going to use social media channels like Facebook or LinkedIn in your marketing. But have you thought about exactly why you are putting the time, money and resources into creating content for those channels? And what exactly do you want to get out of them? The… Read More

Predict What Content Will Do Best in Your Niche

Anyone can judge a blog post by the amount of shares and comments, but those numbers don’t tell the whole story. What does it really mean for a blog post to do well? Is it optimized for a keyword that brings visitors from Google? Does it generate email opt-ins with a great call to action inside the… Read More

3 Subtle Ways Blogging Will Grow Your Business

If you haven’t been living under a rock, you already know that blogging can improve your website’s SEO. And I’m sure you know it can help you build your email list. But the advantages don’t stop there. When evaluating their blog strategy, most people gloss over three important things that can give their business the… Read More