By Joel Widmer | Content Marketing , Paid Advertising , SEO
More than anything, I wish there was one marketing tactic that worked better than all the others.I wish I could say “This is the only tactic worth our time.”But that isn’t how the web works (or the world, for that matter).To deliberately grow a business, we must become competent with multiple tactics. Our strategies must […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Growing an email list is a lot like raising a child.I can say that with certainty because I’m currently doing both.There are highs and lows, celebrations and disappointments, and periods of growth and plateaus.Some days are smooth because you have a semblance of control.Other days make you want to pull your hair out.And just like […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing
Hundreds of hopeful entrepreneurs arrive at a warehouse around 5 AM, armed with elevator pitches and props to impress casting directors.Their goal? To secure one of the few slots on Shark Tank for a chance to sell a piece of their business to Mark Cuban and the other sharks.If they make it on the show, […]
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By Joel Widmer | Content Marketing , Lead Generation , SEO
If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the […]
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By Joel Widmer | Content Marketing , Tools & Resources
Choosing the right marketing tools for your business isn’t an easy task. Comparing features, testing software out, teaching your team, trying to decide between what you really need and what’s just nice to have… It can be a lot like buying a car (without the annoying salesman.) That’s why we put together a list of content marketing tools we have tested and […]
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By Joel Widmer | Content Marketing , Tools & Resources
Ever find yourself at a loss for what to search for when looking through your content marketing analytics? If so, I have the perfect solution (7 actually!)! Lucky for us, Google is here to help. Most people don’t realize it but they have an entire FREE dashboard marketplace, you can download and import almost any type of content marketing […]
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By Joel Widmer | Content Marketing , Email Marketing & Automation , Lead Generation
Digging through dozens of WordPress plugins to find the best ones is never a “quick task”. Add high quality and free the requirements and you’ve just spent half your day researching, downloading and testing dozens of plugins that claim to be the best. But email marketing is essential. Email marketing yields an average 4,300% return on investment for businesses in […]
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By Joel Widmer | Content Marketing , Increasing Traffic
“Permission to speak freely?” When I’m brought into a company to help with their marketing, one of the first things I ask is what their current content marketing strategy looks like. What I find is usually not pretty – and that’s when the question above tends to happen. Rarely do I find a marketing problem is a one-off […]
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By Joel Widmer | Content Marketing , Success
If you own a small or medium business, you may have a marketing team, but it’s likely they’re not specialized in blog writing and content marketing promotion. This leaves you with an important choice: Do you hire and train someone in-house or do you find an outside company to outsource your blog content to? There […]
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