7 Words To Cut From Your Content Immediately (Less Really Is More!)

Have you ever started to read an article only to find yourself distracted, or even confused, before you had finished the first paragraph? From a reader’s perspective, few things are worse than a piece of content filled with unnecessary words. Clunky, repetitive writing on your blog can quickly take away the credibility you’ve worked so… Read More

How to Hire a Blogger That Gets Results: The Definitive Guide

How do you hire a blogger that understands difference between effective content marketing and ineffective content marketing? Take a look at the chart below from CMI.   Turns out effective companies know what content marketing success looks like. The cornerstone of a good content marketing strategy is your blogger. So if you don’t know how to… Read More

3 Ways to Position Your Key Employees as Industry Thought Leaders

Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different… Read More

[Survey] How 1000+ Top Business Bloggers Create Content

A few weeks back, the folks from Orbit Media published the results from an interesting survey of 1000 business bloggers. Their goal was to find what the most successful business bloggers are doing and how we can learn from them. Along with many other insights, the results showed changes in attitude and time spent blogging between 2014 and 2015…. Read More