What is Cornerstone Content? The Definitive Guide

Quick Navigation What is Cornerstone Content?The Benefits of Cornerstone ContentCornerstone Content and SEOHow to Create Cornerstone ContentExamples of Cornerstone ContentGoing Forward These days, everyone knows they need content. It’s hard to find a website without a blog.But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content… Read More

The Difference Between A Brochure Website & A Lead Generation Website

When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales.What was supposed to be a marketing asset is just… sitting there.This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly,… Read More

Keyword Intent: The Answer To Attracting High Converting Traffic

If you’ve ever spent any time people watching at the mall, you know that shoppers can be categorized into three basic groups: Those who know exactly what they want and they came to buy it. Those who need something (like a coat) and want to shop at a few different places. Those who came to the… Read More

Why It’s A Bad Idea To Focus Marketing Solely On Your Target Audience

In high school I got a job as a radio DJ. In short, my job was to listen to music and talk to myself. (Not a bad gig for a teenager.) After several years, I got pretty good at talking off the cuff while on the air. I knew how to fill 27 seconds with a… Read More

7 Ways To Boost The Credibility Of Your Blog Content

Credibility may be subjective but there’s a few things we can all agree on that are critical to the credibility of an article. In this post, I’ll give you a checklist of seven things to look for in your own content to quickly build credibility with your readers. Show, Don’t Tell with Visuals Clarity and… Read More

3 Types of Content People Love To Share [Infographic]

Ten articles written about the same topic. One goes viral. Why? What makes one piece of content get shared thousands of times while others slowly fade into obscurity? (Or get lost in your blog’s archives…) The folks at Uberflip teamed up with Buzzsumo and analyzed thousands of posts to find the three types of content that get… Read More

How to Create a Blog Content Calendar [FREE TEMPLATE]

Your content calendar is the brains of your content marketing strategy. Done right, it can lead you to where you want to go and help you stay focused along the way. But if you don’t do it at all, it’ll cause endless headaches and take twice the time for half the result. What would you… Read More

7 New B2B Content Marketing Stats You Need To Know

The Content Marketing Institute just published their always insightful yearly B2B content marketing research and the new findings are encouraging! Below, I’ve included seven of the most interesting and relevant insights for B2B companies that are using or considering content marketing. Let’s dig in! Content Marketing Is No Longer Optional 89% of B2B marketers will use… Read More

Content Upgrades: The Single Best Strategy To Grow Your Email List

Think about this question for a second: Why does your website exist? If you said to generate leads, make more sales, or build an audience and authority in your industry, you’re in the right place. Each of those answers are a goal for a successful website, and meeting those goals starts with one thing: collecting names and emails…. Read More

3 Ways to Position Your Key Employees as Industry Thought Leaders

Thought leaders never start out as thought leaders. They earn that title from constant growth (the “thought”) and build a following of people who listen and take action on what they say (the “leader”). So, at what point did they graduate from employee to thought leader? After working with dozens of thought leaders across different… Read More