By Joel Widmer | SEO
Find out what the differences are between thought leadership strategy and SEO, how to get started on each one, and why they’re both important.
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By Joel Widmer | Content Marketing , SEO
These days, everyone knows they need content. It’s hard to find a website without a blog. But that need also creates a unique challenge: The web is full of noise. There’s an ocean of content to compete with, and if you want to stand out, you have to be remarkable. 400-word mini-articles that barely address a topic […]
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By Joel Widmer | Content Marketing , Lead Generation
When we talk with business owners, we hear a common complaint. They have a trendy website with all the best features, but it doesn’t create any sales. What was supposed to be a marketing asset is just… sitting there. This complaint is so common that we can predict the problem before we ever see the site. Undoubtedly, […]
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By Joel Widmer | Coaching/Consulting , Tools & Resources
If your content strategy is the vehicle that drives your marketing, your content calendar is the road map that’ll get you where you want to go. If you follow it, you and your team will stay on track and be ahead of your publishing schedules. Without it, your content marketing process is reduced to an inefficient guessing […]
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By Joel Widmer | Authority & Thought Leadership , Content Marketing , Increasing Traffic
Interview-Based Blogging is the method we use with all our clients, and it’s the best way for fast-growing companies to engage their prospects and customers.
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By Joel Widmer | Content Marketing , Increasing Traffic , Lead Generation
Let me introduce you to Ray and Janine. Ray is an experienced entrepreneur with a fast-growing service business and several successful exits behind him. After 15 years, he knows exactly what he needs to focus on and it’s not content marketing. In order to meet his aggressive business goals, Ray knows he needs to assemble a lean […]
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By Joel Widmer | SEO
Did you know Google favors refreshed content nearly as much as new stuff? It’s true. So if you allocate some time to Marie Kondo your content, you’ll maximize its impact, longevity and reach.But before you jump in and start updating, you need to be sure you’re updating the right content. Not everything needs to be […]
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By Joel Widmer | Content Marketing , Lead Generation
You already know that people don’t read your blog the same way they read a book. They’re distracted. They quickly skim through the content. Basically, your audience needs all the help they can get to stay focused. But how do you turn that knowledge into an actionable checklist for your blog’s style guide? You do have a blog style guide, […]
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By Joel Widmer | Content Marketing , Lead Generation
There’s a ton of hype right now about using storytelling in marketing… Because it works. Stats, tools, and hot new tactics are great ways to grab people’s attention and market any high-end service, but nothing moves people to take action like stories. You already know this. And if you haven’t paid any attention to […]
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By Joel Widmer | Content Marketing
The most common reason most businesses hesitate to get started with content marketing might not come as a shock to you. In fact, it’s probably held you back from clicking the PUBLISH button on a blog post before. Or, maybe it’s caused you to edit, and re-edit, and re-re-edit an email newsletter before finally […]
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