The Single Most Important Website Metric

Have you ever wondered what the bounce rate stat on your website was actually good for? Sure, you might be a fancypants and already know the definition BUT did you know that it’s probably the most important metric on your website? And it could mean the difference between your website performing better than your very… Read More

The 5 Rules For Effective Cross Channel Marketing

Whenever a client approaches me with a new idea, I always start with the same question: “How does this fit into your big picture marketing strategy?”  If that’s not the question your asking yourself and your team before each new project, chances are your leaving money on the table. It’s the difference between having an… Read More

From 0-1000 New Members a Day: Inside Brian Roland’s Unique Business

Welcome to episode #5 of the Fluxe Digital Marketing Podcast! What’s the next logical step in your career after a sales job at Sprint? If you ask Brian Roland, your going to get answer you probably won’t hear anywhere else. Brian started Abenity which is a company that helps organizations create discount programs for their… Read More

Embracing Disruptive Technology With Rob Harvey

Welcome to episode #3 of the Fluxe Digital Marketing Podcast! Remember when you first started out in business? How much you learned that year? You probably look back and wonder how you did it. It’s extremely difficult to keep a beginner’s mind as you go throughout your career or business. And that’s what this weeks… Read More

Search Engine Personalization With Kacy Maxwell

Welcome to Episode #2 of the Fluxe Digital Marketing Podcast. Have you ever compared search results on Google with a friend? If not, you may be surprised to know you’ll get completely different results.  Giants like Amazon, Google, Facebook and Netflix all have search algorithims that are designed to produce what they think is the… Read More

Why Bad Reviews Are Good For Business

“Negative reviews increase conversion rates for all kinds of businesses, because people see them and know that they’re shopping in a truthful environment.”  -Brett Hurt, CEO Baazarvoice in Zero Moment of Truth Stop for a second and think about that. When consumers pour over reviews of your product, what are they really looking for? And… Read More

Amplicate Brand Opinion Tool: Video Review

  What I love about Amplicate Amplicate is a great tool to quickly evaluate what online users think about a popular brand, celebrity or topic. Easy to read charts and graphs Coverage of a wide variety of broad and niche topics Everything Else… The site is based around strong opinions for topics, therefore it only… Read More

3 Reasons Groupon is a Bad Deal For Your Local Business

If I told you for every dollar you spend on customer acquisition, you could make $.40 (or LESS!) with me, how much would you spend? Hopefully NOTHING. But for small businesses using Groupon, it’s not as far-fetched as you may think.   In the excitement of making coupons cool again, Groupon and other group deal… Read More

How One Small-Town Brand Manages Their Social Media Across Multiple Channels

I first met Tara on Twitter when I answered a question she’d tweeted through @TillamookCheese Twitter account. Shortly after my response, she responded back to me and thanked me for my input. I was impressed by how quickly she responded and decided to check out the rest of Tillamook Cheese’s online presence. Being from Tillamook,… Read More